Designing a brand to lead a net zero future

Sector: Environment

Client: C6 ESG

Expertise: Brand strategy, brand identity design, copywriting, digital development, digital marketing

Designing a brand to lead a sustainable tomorrow

When the world is moving toward a net-zero future, businesses need more than good intentions – they need data, strategy, and tools to make it happen. That’s where C6 ESG comes in. Specialising in mapping companies' carbon footprints and facilitating opportunities for reducing environmental impact, C6 ESG helps manufacturers see the full picture of their environmental impact and make real, measurable improvements.

C6 ESG doesn’t just crunch numbers; they build partnerships. Their no-fuss, customer-first approach means clients get the insights they need without heavy lifting. Plus, with tools like scenario planning and actionable dashboards, they help businesses turn sustainability goals into reality.

The challenge? Building a brand that stands out in the crowded sustainability space while staying true to their core values.

Strategic approach

The brief was clear: C6 ESG wanted a brand that would position them as expert environmental consultants with the smarts to help customers navigate new environmental regulatory changes. We knew we wanted to differentiate them from competitors by highlighting their customer-focused, no-fuss approach.

Crafting the brand identity

The brand had to resonate with industries from mining to food production, demonstrating that sustainability is for everyone, not just eco-warriors.

We created a sophisticated identity that reflected their ethos of scientific precision and innovation.

Developing the logo included a branded house to incorporate the unique products they offered.

Defining the tagline

The tagline “Reduce your carbon footprint – change sustainably” captures C6 EPD’s mission to help businesses minimise their environmental impact while driving meaningful, long-term transformation. It speaks to the actionable outcomes C6 delivers, equipping clients with the tools to align with sustainability goals, meet regulatory requirements, and thrive in a net-zero economy. By combining measurable results with a focus on strategic, sustainable change, the tagline inspires confidence and positions C6 EPD as a trusted partner in building a net zero future.

Simplifying the message

Let’s face it – talking carbon reduction can feel overwhelming. So, we broke it down into plain language, focusing on the benefits: uncovering opportunities for improvement, staying ahead of government mandates, and making smarter decisions for a sustainable future.

Graphics and iconography
A dynamic language of patterns and icons, applied with a hint of colour, creates the right level of sophistication to products. These are used across a diverse range of communications including presentations, motion graphics and product sheets, to share the story of the new brand.

Interactive

The website layout was structured for clarity, with intuitive navigation that highlights key services and calls to action.

The design complements its data-driven approach with visually appealing graphic elements, ensuring long-form pages are easy to digest. Features like FAQs were integrated to enhance SEO.

From developing our brand identity to refining our online presence and key messaging, the team at Better Known has been instrumental in shaping how we present ourselves to the market.

Rohann Chapman – Director, C6 ESG

Results

The new brand hit the sweet spot – credible, clear, and customer-focused. Advanced manufacturers now see C6 ESG not just as a service provider, but as a partner in their journey toward sustainability.

The results? A brand that cuts through the noise, a website that simplifies complexity, and a message that inspires action. Because at the end of the day, sustainability is about progress – and C6 ESG is here to lead the way.

Designing a brand to lead a net zero future – Better Known