Crafting a dynamic platform for career growth – Better Known
Our approach
Youe is more than just a tool – it’s a partner in career progression. The brand needed to embody this role, becoming a trusted coach, mentor, and community for its users. Reflecting the company's values of passion, vibrancy, diversity, and inclusivity, we collaborated closely with Youe to define their core brand attributes: sincere, energetic, and innovative.
We embraced the challenge of crafting a brand strategy that was both dynamic and creative, rooted in empowerment. With the tagline ‘Design your perfect career’, the new positioning speaks to ambitious professionals, presenting the platform as the key to clarity, confidence, and direction.
In addition to its vibrant personality, Youe’s foundation of innovation and expertise needed to be communicated clearly. This balance of modernity and reliability fosters long-term relationships and drives measurable success, which we captured in the brand identity.
Brand design
The visual identity and messaging were carefully crafted to instil trust and highlight the platform’s potential to disrupt traditional career planning methods.
We employed a bold, fresh colour palette, combining sleek premium typography with curated photography that feels both editorial and authentic. The illustrative patterns were designed to be energetic, adding movement and personality to the brand’s visual system.
In addition to its vibrant personality, Youe’s foundation of innovation and expertise needed to be communicated clearly. This balance of modernity and reliability fosters long-term relationships and drives measurable success, which we captured in the brand identity.
In a crowded AI app market, a standout brand isn’t just a luxury – it’s the difference between being noticed and being ignored. Clarity, personality, and purpose transform technology into a trusted experience that truly resonates.
Interactive design
Building on the brand attributes of being committed, future-focused, and connected, we brought the human element to the forefront. Using elements from the app’s interface, we ensured the user experience remained personable and accessible.
Interactive features were introduced to guide users seamlessly through the platform, creating a sense of movement and engagement as they explored their career paths.
The outcome is a modern, energetic brand that reflects Youe’s mission to make career planning both accessible and impactful. The fresh, vibrant tone speaks directly to professionals, helping them not only envision but also realise their career aspirations.
