Improving online engagement for farming communities – Better Known
Strategic approach
When you’re a trusted name in farming systems, your website has to work as hard as you do. That’s why Riverine Plains – an independent farming group that’s been a go-to for grain and mixed farmers in northeast Victoria and southern NSW – decided to overhaul their website. Their goal? Create a modern, flexible platform that keeps their members connected, informed, and supported.
Here’s how we worked with Riverine Plains to help them get there.
Strategic approach
The team at Riverine Plains wanted a site that wasn’t just functional – it needed to feel like home for their community.
The old website wasn’t cutting it. It felt clunky and outdated, and it couldn’t keep up with the dynamic content Riverine Plains needed to share. Plus, managing memberships was more of a headache than it should have been, with lots of manual admin slowing things down.
We spoke with internal stakeholders from the organisation and conducted research. Whether it’s sharing research insights, announcing events, or creating a space for farmers to access tools and resources, the new website had to deliver.
Working with an existing brand identity, we started by addressing the website architecture, and then added functionality to make it easier for everyone – from farmers in the field to the admin team behind the scenes.
UI & UX Design
Fresh, flexible design: We created a library of 28 modular templates so the site can flex and grow. Whether it’s a blog post, an event page, or a member dashboard, the templates make creating content a breeze.
A smarter membership portal: Now, farmers, affiliates, students, and partners all get their own tailored experiences. From personalised events notifications to profile management, everyone gets what they need, right when they need it.
Seamless integrations: With HubSpot CMS Enterprise as the backbone, the site now links up with Stripe for payments and Eventbrite for event sign-ups. Automated workflows handle membership renewals, approvals, and cancellations like clockwork. New email marketing templates were also created to boost engagement.
User-first experience: The site looks great on mobile and desktop, with clean navigation and fast-loading pages to keep users engaged.
Results
The new Riverine Plains website is more than a refresh – it’s a game-changer. Members are engaging more, admin time has been slashed, and the platform is ready to evolve alongside the organisation.
It’s not just a website; it’s a tool that helps Riverine Plains do what they do best: supporting the farming community with the insights and resources they need to thrive.
