How healthcare providers use HubSpot to scale

How leading healthcare providers use HubSpot to scale their business

How healthcare providers use HubSpot to scale

HubSpot is a CRM platform that connects everything scaling healthcare organisations need to deliver a best-in-class customer experience.

From small to large enterprises, healthcare organisations all over the world are using HubSpot to grow better. We look at two organisations that are thriving and using HubSpot to scale.

How HubSpot helped CancerIQ adapt and scale its business

In the fight against cancer, genes and lifestyle markers are key. CancerIQ helps physicians identify patients at high risk for cancer and efficiently navigate them to life-saving services.

CancerIQ needed to grow the business quickly but struggled to transfer critical knowledge from Founder Feyi Olopade Ayodele to its sales team. CancerIQ’s sales and marketing processes were inefficient as each resided in a different system.

“We were using HubSpot as our marketing tool and Salesforce as our sales tool. So, when a lead became a sales opportunity, we had to take all the information out of HubSpot and copy it into Salesforce. It was time-consuming and inefficient,” says Ayodele.

Ayodele also struggled to transfer her “founder knowledge” it to her sales team. This kept her stuck in the sales process when she needed to shift focus to her role as CEO. Consequently, Ayodele started to look for an all-in-one solution that could manage both sales and marketing. She wanted a solution that could scale as her company matured instead of implementing a new system every time her needs changed. At the same time, she wanted to do all this without the added expense of bringing in a CRM engineer to set everything up.

After looking at different alternatives, Ayodele decided to implement Sales Hub Enterprise. She chose this solution over Salesforce because it’s part of HubSpot’s CRM Platform. With this group of products and services, CancerIQ could grow without having to implement and manage a diverse stack of tools.

“We set up our sales process without having to hire a CRM engineer,” says Ayodele. “We could set up new fields, permissions, sequences, and reports without adding to our overhead.”

In addition, her sales team found the solution intuitive and easy to use. “Our team could jump in and get started right away”, says Ayodele.

“We set up our sales process without having to hire a CRM engineer.”

Feyi Olopade Ayodele – Founder at CancerIQ

How DocPlanner found healthy growth with HubSpot inbound marketing

DocPlanner is a leading European healthcare discovery and appointment booking startup. Every month, over seven million patients visit DocPlanner and search through over 1.4 million listed medical professionals. DocPlanner’s cloud-based appointment calendar allows patients to make a booking and sends them reminders of impending visits.

The team at DocPlanner knew their business was inherently suited to an inbound marketing strategy as they had a new product offering but needed to educate their target audience on the value of this product to generate interest and convert that interest into active users.

Before HubSpot, the team was using another solution provider to execute their healthcare marketing strategy, but it didn't offer the scalability they needed to meet their expansion goals and manage multi-language marketing activities.

DocPlanner needed the right software to execute its digital marketing strategy effectively and efficiently. After evaluating several solutions, they chose HubSpot for its all-in-one functionality, scalability and ease of use.

Mateusz Jachna, Product Manager at DocPlanner, explains "With HubSpot, we can enter a new market very quickly as we already have all the templates, we clone them and translate the content. It's compelling because it allows us to reduce the work effort and ensure everything is very cohesive. There are many options for segmentation, and the smart features help create content tailored to your audience. It makes people feel this content is for them."

“With HubSpot, we can enter a new market very quickly as we already have all the templates, we clone them and translate the content.”

Mateusz Jachna – Product Manager at DocPlanner

DocPlanner is now delivering impactful inbound marketing and healthcare digital marketing that has supported their growth in markets and plans on increasing that even further as they continued to expand.

Better Known is a marketing agency building better brands at the intersection of people and technology. We work with healthcare brands to build brand and digital marketing strategies that focus on growth.

Marketing Digital Strategy HubSpot

“HubSpot is a CRM platform that connects everything scaling healthcare organisations need, to deliver a best-in-class customer experience in one place.”

How healthcare providers use HubSpot to scale